We serve our markets with operational excellence
‍We serve the dynamic automotive, industrial, and consumer markets where wireless communication and location information are highly valued and in demand. Our smart and highly reliable solutions, services, and products make it possible for people, vehicles, and machines to determine their precise position and connect wirelessly over cellular and short range protocols to the cloud.  

Because our customers must get their products to market as quickly as possible, we focus on operational optimization and excellence. Across our global operations from solutions, products, and service design to manufacturing, customer delivery, and life support, we endeavor to approach each opportunity or challenge with the Swiss tradition of innovation, precision, and quality.  

Our rigorous quality assurance standards and commitment to sustainability help us ensure we are delivering operational excellence in an ethical and environmentally responsible manner.

We have distinguished our market position with silicon-to-cloud
‍While most companies within the IoT industry work on mass production of components, u-blox has strategically positioned itself differently with its silicon-to-cloud approach.

Our silicon-to-cloud solution strategy, combined with our Swiss tradition of relentless technological innovation, precision, and quality, has made u‑blox a global Internet of Things (IoT) technology leader in positioning and wireless communication, distinguishing us and our market position within the IoT sector.

u-blox is one of the few companies able to offer the essential connectivity technologies (positioning, cellular, short range) optimized with services from one company.  

We now do business with more than 10,000 customers worldwide, continuously delivering novel ways to enhance and boost their businesses. Our customers tell us they appreciate the enhanced functionality, lower cost of ownership, and added services with less implementation risk and rapid time to market. We also often hear from our customer-facing team members that customers with business-critical applications would not consider another provider other than u-blox, with one customer adding, “When it really matters, it has got to be u-blox”.

We control and continuously invest in our core intellectual property
‍Our customers are making long-term commitments with us because they know we control our core intellectual property. They also value the fact that we own our own silicon and understand that this makes it possible for us to better accommodate their needs with less supplier dependency. Control over our core IP lays the foundation for better customer support because we have deeper insight and control.

Having invested CHF 1 billion in our core IP over the last 15 years, we have achieved a sustainable competitive advantage and created significant value with increasing margins over the lifetime of our products and solutions.

We value strategic acquisitions and sustainable partnerships
‍Meeting the technological demands of our dynamic markets sometimes requires augmenting our expertise with that of others. We remain open to strategic acquisitions to help us further reach our strategic goals and drive long-term growth.

Our market shaper customers are often the first to market with their IoT applications. They partner with u-blox because of our ability to understand their problems and respond with solution expertise. We are the first to market with high-quality module form factors and leading technologies that push the IoT industry forward. They are making long-term commitments knowing we will continuously invest in our core IP to keep our solutions and their IoT applications at the leading-edge.

Ultimately, our sustainable, long-term partnerships create loyal customers, recurring revenue, and higher margins on products, services, and solutions.  
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Reinforcing our advanced GNSS positioning with Sapcorda acquisition
‍u-blox acquired the remaining 57% ownership of our Sapcorda joint venture in March 2021. The acquisition of Sapcorda reinforces our position as a leader driving innovation in the most advanced areas of GNSS positioning technology and represents another step forward in the execution of our silicon-to-cloud strategy.

Sapcorda focused on establishing the PointPerfect platform to bring GNSS augmentation services to the mass market by delivering on robustness, reliability, and end-to-end security as it relates to performance.

The acquisition of Sapcorda expands u‑blox’s suite of location services complementing its existing data services, including its assistance data and communication service offerings. u-blox is now defining the SPARTN (Secure Position Augmentation for Real-time Navigation) global unified correction data format destined to become an industry standard.

Full ownership of Sapcorda has further enabled u‑blox to serve customers more efficiently, streamlining specific processes, including reducing implementation time to market and simplifying the integration process. In addition, existing Sapcorda customers have benefitted from the continuity of their ongoing relationship with u‑blox.

By leveraging u-blox and Sapcorda technology, we expect to accelerate the development of these advanced GNSS augmentation services, resulting in a sizeable cumulative effect on recurring revenue.